Successful Aging: It’s All in Your Attitude

In the mid 2000s, Irene Sinclair’s face adorned advertisements and billboards throughout the UK. As part of the Campaign for Real Beauty developed by Dove, the 96-year-old great grandmother was chosen to help challenge conventional thinking about beauty.

View of a beach with rolling waves

The award-winning campaign about positive aging was a tremendous success. Dove tapped into society’s negative expectations of aging, and asked people to reconsider them.

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